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Today on Your Call: Who Are The Emerging Global Consumers?


On today’s Your Call, we’ll have a conversation about the rise in consumer spending in China and India.  By 2020, Consumer spending in China and India is expected to reach 10 trillion dollars a year. Who are these new consumers? And how are they changing their societies? Join us live at 10 or send an email to feedback@yourcallradio.org. How is the rise in consumer spending impacting the global economy? It’s Your Call, with Matt Martin, and you.


Karl Gerth, a tutor and fellow at Merton College and an historian of modern Chinese history at Oxford University. His new book is As China Goes, So Goes the World: How Chinese Consumers are Transforming Everything.

Sandip Roy, the Culture Editor for Firstpost.com

Web Resources:

Karl Gerth: As China Goes, So Goes the World

Daily Mail: How China and India will be more powerful that the U.S. by 2030: Study claims Asian cultures will supersede America and Europe in 20 years as global middle class grows

BBC: China's ever-widening wealth gap

NY Times: The Impact of China’s Consumers

First Post: America will have to deal with blind spots: guns and mental

Guardian: Pollution from car emissions killing millions in China and India