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Sandip Roy: Rice Bucket Challenge

Journalist Manju Latha Kalanidhi in the city of Hyderabad. Says the ice bucket challenge left her cold. Kalanidhi, who works for a rice research website decided instead of aping the Ice Bucket challenge, she could do something a little more Indian and a little less wasteful.

She came up with the Rice Bucket challenge. Take some rice. Give it to a needy person. And challenge your friends to do the same.
Sandip Roy investigates the latest social media challenge and finds out what all this 'Rice' is about.