© 2026 KALW 91.7 FM Bay Area
91.7 FM Bay Area. Celebrating 85 Years of KALW Public Media.
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Surveillance Pricing and You

Ways To Subscribe
Grocery prices are displayed using a digital price tag. Companies can use real-time data to customize the prices California shoppers see, on and offline.
Robert Couse-Baker
Grocery prices are displayed using a digital price tag. Companies can use real-time data to customize the prices California shoppers see, on and offline.

Companies are using your browsing history, and other information about you, to customize the prices you see online. Today, how companies use your data to decide what you pay… and what can be done about it. Then, we go inside the oldest suicide prevention hotline in the country.