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Golden Star Radio's iconic sign gets restoration

Members of the Tong family and San Francisco Dist. 3 Supervisor, Danny Sauter, pose for a photo at the lighting ceremony of the restored Golden Star Radio neon sign. The radio station was started by May and Tommy Tong in 1939 and was the first Chinese-language broadcast in North America.
Office of Danny Sauter, San Francisco Dist. 3 Supervisor
The historic Golden Star Radio neon sign in San Francisco's Chinatown was restored earlier this year. A ceremony to celebrate it's "re-lighting" was held July 10, 2026 during the monthly night market.

Golden Star Radio went live in 1939 from the basement of May and Tommy Tong's home. The radio station ran a news and entertainment program called, The Chinese Hour — North America’s first ever Chinese-language broadcast. By the 1950’S they had a listenership of more than 25,000 and were interviewing politicians like San Francisco's 33rd mayor, Elmer Robinson.

The show ran for 40 years until Golden Star Radio went off air in 1979. In the decades to follow, the neon sign–still bolted to the building–fell into disrepair.

A campaign to restore the sign was sponsored by the California Historical Radio Society. Sign painter Manny Fabregas and the studio of Neon Works completed the project in May of this year.

The Tong family poses for a photo along with San Francisco Dist. 3 Supervisor, Danny Sauter, to celebrate the lighting of the Golden Star Radio neon sign. In 1939 May and Tommy Tong started Golden Star Radio as the first Chinese-language broadcast in North America.
Office of Danny Sauter, San Francisco Dist. 3 Supervisor
The Tong family poses for a photo along with San Francisco Dist. 3 Supervisor, Danny Sauter, to celebrate the lighting of the Golden Star Radio neon sign. In 1939 May and Tommy Tong started Golden Star Radio as the first Chinese-language broadcast in North America.

So last Friday, descendants of the Tong family came together again. There was a pause in Chinatown’s bustling monthly night market as they counted down in Cantonese and pulled the switch that would make the gold star flicker once again.

You can visit this piece of Chinese-American history in its original location at 846 Clay St.

Rhae is an audio producer and sound designer based in Oakland, California.