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"Two-Buck Chuck" Is Two Bucks Again. How Do They Make It So Cheap?

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We’re used to prices going up.But, at Trader Joe’s in Northern California, the price of a certain wine has just gone down. For the past seven years their Charles Shaw brand wine famously known as “two-buck chuck” has been selling for 2.49. Now, it’s back down to 1.99. How do they keep it so cheap?

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