Reveal: With Evidence.com, Taser looks to cash in on police brutality debate
On a February morning, Taser International CEO Rick Smith paced in front of a crowd of hundreds of law enforcement officers from across California. Known for its electronic weapons, the ubiquitous stun guns used by law enforcement around the world, Taser is banking its future on recording and documenting what police do in the field.
Gesturing to a presentation on a projection screen behind him, Smith extolled the virtues of his company’s hottest new offering: a body-worn camera system complete with a private cloud-storage service, Evidence.com.
“We got into this video space to try and change this whole conversation,” Smith told the room. “My personal bias is, you guys get a ton of false complaints.”