99% Invisible: The Gruen Effect
On the June 5, 2015 edition of 99% Invisible.
Retail spaces are designed for impulse shopping. When you go to a store looking for socks and come out with a new shirt, it’s only partly your fault. Shops are trying to look so beautiful, so welcoming, the items so enticingly displayed and in such vast quantity, that the consumer will start buying compulsively.
This is the Gruen Effect.
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