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Your Call: What makes an effective corporate pressure campaign?



On the December 31st, 2014 edition of Your Call, we'll have a conversation about how people power can make big companies change their ways.  Walgreens recently bowed to public pressure to remain in the US after considering moving overseas, and Oxfam successfully pushed General Mills to cut greenhouse gas emissions. What tactics work? How have the emergence of social media and the sheer size of multinationals changed what it takes to win? Join the conversation on Your Call, with Rose Aguilar, and you.


Nick Guroff, Deputy Director of Communications and Foundations at Corporate Accountability International

Brayden King, associate professor of Management and Organizations at Northwestern University Kellogg School of Management

Chris Jochnick, Director of Private Sector Department at Oxfam America


Web Resources:

Corporate Accountability International

Oxfam International

Global Exchange - Top 10 Corporate Criminals List

Huffington Post - How Moms Became a Force Corporate America Can’t Ignore

Harvard - The Relationship between Corporate Social Responsibility, Reputation, and Activist Targeting

KelloggInsight - Corporate Activism Yesterday, Today and Tomorrow

Reuters - Kellogg to set targets for suppliers to cut carbon emissions

Washington Post - McDonald’s Franchisee says the company told her “just pay your employees less”

Fortune - Walgreens Bows to Pressure, Nixes Inversion for Alliance Boots Deal

SF Gate - Land’s End Challenges Gender Stereotypes, Creates Science-themed T-Shirts for Girls