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SF’s Fillmore Jazz Festival saved by billionaire sponsor

Singer Tara Priya performs at the 2012 Fillmore Jazz Festival
WikiCommons
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WikiCommons
Singer Tara Priya performs at the 2012 Fillmore Jazz Festival

San Francisco’s Fillmore Jazz Festival will go on in July as planned, following an 11th hour donation by a wealthy local sponsor.

The San Francisco Chronicle reported that the Fillmore Merchants Association, or FMA said it had been forced to cancel the event because costs had exceeded a half-million dollars.

But yesterday, organizers said that a local nonprofit, Avenue Greenlight, had committed funding to allow the two-day jazz festival to take place.

The nonprofit was founded by cryptocurrency billionaire investor Chris Larsen.

The FMA did not disclose how large a donation Avenue Greenlight made. The festival has been a fixture of San Francisco’s cultural scene since 1986. The FMA claims it is the largest jazz festival on the West Coast, annually drawing more than 50-thousand visitors.

Sunni M. Khalid is a veteran of more than 40 years in journalism, having worked in print, radio, television, and web journalism.