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Investigation finds the food industry pays influencer dietitians

The Washington Post and The Examination found that the food industry pays dozens of “influencer” dietitians to promote its products on TikTok and Instagram. (Video: Alexa Ard, Neeti Upadhye, Brian Monroe/The Washington Post/The Examination)
Video: Alexa Ard, Neeti Upadhye, Brian Monroe/The Washington Post/The Examination
The Washington Post and The Examination found that the food industry pays dozens of “influencer” dietitians to promote its products on TikTok and Instagram.

On this edition of Your Call’s One Planet Series, we discuss a joint investigation by The Washington Post and The Examination about how the food, beverage, and dietary supplement industries are paying dozens of registered influence dietitians to help sell products and deliver industry-friendly messages on social media platforms on Instagram and TikTok.

The analysis of thousands of posts found that companies and industry groups paid dietitians for content that encouraged viewers to eat candy and ice cream, downplayed the health risks of highly processed foods, and pushed unproven supplements — messages that run counter to decades of scientific evidence about healthy eating. The review found that among 68 dietitians with 10,000 or more social media followers on TikTok or Instagram, about half had promoted food, beverages or supplements to their combined 11 million followers within the last year.

Guests:

Sasha Chavkin, correspondent for The Examination­­­­­

Dr. Caitlin Gilbert, neuroscientist and Well+Being data reporter at The Washington Post

Web Resources:

The Examination: The food industry pays 'influencer’ dietitians to shape your eating habits

Malihe Razazan is the senior producer of KALW's daily call-in program, Your Call.