"Two-Buck Chuck" Is Two Bucks Again. How Do They Make It So Cheap? | KALW

"Two-Buck Chuck" Is Two Bucks Again. How Do They Make It So Cheap?

Jan 30, 2020

We’re used to prices going up.But, at Trader Joe’s in Northern California, the price of a certain wine has just gone down. For the past seven years their Charles Shaw brand wine famously known as “two-buck chuck” has been selling for 2.49. Now, it’s back down to 1.99. How do they keep it so cheap?

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