e-commerce How Big Money Changed Sneaker Culture By Samuel Getachew & Bryan Ng • Feb 24, 2020 Listen Listening... / 15:46 The sneaker industry is expected to be valued at $95.15 billion dollars by 2025. It’s been decades since sneakerheads could claim to be members of a small subculture. San Francisco high schooler Bryan Ng looks into the resilience of sneaker culture.