branding

On the July 24, 2016 edition of Work with Marty Nemko, I talk with MIT's Sloan School of Business's Edgar Schein, on improving workplace culture,…

99% Invisible "Title TK" The name is important. It’s the first thing of any product you use or buy or see. The tip of the spear. Only the names that are…

99% Invisible "Title TK" The name is important. It’s the first thing of any product you use or buy or see. The tip of the spear. Only the names that are…