On this edition of Your Call, marketing expert Dr. Mara Einstein joins us to discuss her new book, Hoodwinked: How Marketers Use the Same Tactics as Cults.
Exposing the surprising parallels between modern marketing strategies and classic cult manipulation techniques, Dr. Einstein – a former marketing executive herself – reveals how companies are weaponizing your psychology to maximize their profits and shares her insight into how you can break free from their trap.
Guests:
Dr. Mara Einstein, marketing expert and media studies professor at Queens College (CUNY)
