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How the meat industry uses disinformation to shape public opinion

On this edition of Your Call’s One Planet Series, we discuss a new report by The Freedom Food Alliance called The Disinformation Report: Harvesting Denial, Distractions & Deception.

It details how the meat and dairy industries use misinformation and disinformation to shape public opinion, influence policies, downplay the environmental impacts of the animal agriculture industry, and discredit plant-based diets.

Livestock accounts for more than 14 percent of all global emissions, with meat making up nearly 60 percent of all greenhouse gases from food production.


Nicholas Carter, lead author of the report, ecologist, director of environmental science for the Game Changers Institute, and co-founder of PlantBasedData.org, and data scientist at Plant Based News

Kenny Torrella, staff writer for Vox covering animal welfare and the future of meat


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Malihe Razazan is the senior producer of KALW's daily call-in program, Your Call.
Rose Aguilar has been the host of Your Call since 2006. She became a regular media roundtable guest in 2001. In 2019, the San Francisco Press Club named Your Call the best public affairs program. In 2017, The Nation named it the most valuable local radio show.