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Your Call

Will native advertising end the firewall between journalists and the corporations they cover?

an example of native advertising on Buzzfeed




On the December 4th, 2014 edition of Your Call, we'll have a conversation about the growing influence brands have on reporting. Corporations are trying to establish “news outlets” related to their business. And there has been a rise of “native advertising", paid-for corporate-created content that shows up in the midst of news sites. Where should the line be drawn in a digital realm where all kinds of ad content is jumbled together? And how can readers, listeners and viewers know what they’re reading and trust that it’s news? It's Your Call, with Sandhya Dirks, and you.



Jaci Clement, CEO and executive director of Fair Media Council, a nonprofit media watch organization that educates and advocates for quality local news coverage

Joshua Benton, director and founder of the Nieman Journalism Lab, which seeks to help journalism adapt to the Internet age and reports on digital media innovation

Mary Brown, COO of Voice of San Diego, a non-profit news organization with a native advertising program

Web Resources:

Nieman Lab

Fair Media Council

Voice of San Diego

Last Week Tonight with John Oliver - Native Advertising

Ad Age: Brand Journalism Is a Modern Marketing Imperative

Forbes: Inside Forbes: The Birth of Brand Journalism and Why It's Good for the News Business

PBS Idea Lab: Native Ads at Non-Profits? Voice of San Diego, Texas Tribune Lead the Way

Al Jazeera America: The blurred lines of native advertising

Guardian: If native advertising is so harmless, why does it rely on misleading readers?

Nieman Lab: Like it or not, native advertising is squarely inside the big news tent

GigaOm: What does the rise of brand journalism mean? For one thing, it means journalists have to up their game

On the Media: An ethical framework for sponsored content

Gawker: Emails: Vice Requires Writers to Get Approval to Write About Brands