Will native advertising end the firewall between journalists and the corporations they cover?
On the December 4th, 2014 edition of Your Call, we'll have a conversation about the growing influence brands have on reporting. Corporations are trying to establish “news outlets” related to their business. And there has been a rise of “native advertising", paid-for corporate-created content that shows up in the midst of news sites. Where should the line be drawn in a digital realm where all kinds of ad content is jumbled together? And how can readers, listeners and viewers know what they’re reading and trust that it’s news? It's Your Call, with Sandhya Dirks, and you.
Jaci Clement, CEO and executive director of Fair Media Council, a nonprofit media watch organization that educates and advocates for quality local news coverage
Joshua Benton, director and founder of the Nieman Journalism Lab, which seeks to help journalism adapt to the Internet age and reports on digital media innovation
Mary Brown, COO of Voice of San Diego, a non-profit news organization with a native advertising program
Last Week Tonight with John Oliver - Native Advertising
Al Jazeera America: The blurred lines of native advertising
On the Media: An ethical framework for sponsored content