On the December 4th, 2014 edition of Your Call, we'll have a conversation about the growing influence brands have on reporting. Corporations are trying to establish “news outlets” related to their business. And there has been a rise of “native advertising", paid-for corporate-created content that shows up in the midst of news sites. Where should the line be drawn in a digital realm where all kinds of ad content is jumbled together? And how can readers, listeners and viewers know what they’re reading and trust that it’s news? It's Your Call, with Sandhya Dirks, and you.
Guests:
Jaci Clement, CEO and executive director of Fair Media Council, a nonprofit media watch organization that educates and advocates for quality local news coverage
Joshua Benton, director and founder of the Nieman Journalism Lab, which seeks to help journalism adapt to the Internet age and reports on digital media innovation
Mary Brown, COO of Voice of San Diego, a non-profit news organization with a native advertising program
Web Resources:
Last Week Tonight with John Oliver - Native Advertising
Ad Age: Brand Journalism Is a Modern Marketing Imperative
Forbes: Inside Forbes: The Birth of Brand Journalism and Why It's Good for the News Business
PBS Idea Lab: Native Ads at Non-Profits? Voice of San Diego, Texas Tribune Lead the Way
Al Jazeera America: The blurred lines of native advertising
Guardian: If native advertising is so harmless, why does it rely on misleading readers?
Nieman Lab: Like it or not, native advertising is squarely inside the big news tent
On the Media: An ethical framework for sponsored content
Gawker: Emails: Vice Requires Writers to Get Approval to Write About Brands