On today's Your Call, we’ll talk about how advertisers target young people on the internet. Millennials are spending more time than ever on their digital devices - for social connection, communication, entertainment, and even schoolwork. And advertisers are taking advantage of this. The nonprofit group, Common Sense Media, says “Helping kids understand how advertising works can help protect them from being exploited.” What else do young people need to know while they’re online? Join the conversation on the next Your Call with Holly Kernan and You.
Guests:
Raffi Cavoukian, musician, founder of the Centre for Child Honouring, and author of "Lightweb Darkweb: Three Reasons to Reform Social Media B4 It Re-Forms Us"
James Steyer, founder and CEO of Common Sense Media and author of "Talking Back to Facebook" and "The Other Parent: The Inside Story of the Media’s Effect on our Children"
Asha Richardson co-founder of Youth Radio’s Innovation Lab
Resources:
Raffi’s Book: Lightweb Darkweb: Three Reasons to Reform Social Media B4 It Re-Forms Us
Common Sense Media: Sneaky Ways Advertisers Target Kids
Common Sense Media: 2014 Report: Advertising to Children and Teens: Current Practices
The Guardian: Facebook made my teenager into an ad. What parent would ever 'like' that?