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Crosscurrents

Steering businesses to success in eight simple steps

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Courtesy of www.facebook.com/8Factors
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Michael Bush is a Bay Area Native who works with small, local businesses through a nonprofit called InnerCityAdvisors. He's developed a workshop called “The 8 Factors” to help businesses succeed. KALW's Holly Kernan sat down with Bush to talk about how to make it in a tough economy.

Holly Kernan is the architect of the award-winning Public Interest Reporting Project. She is currently news director at KALW 91.7FM in San Francisco. In 2009 she was named Journalist of the Year by the Northern California Chapter of the Society of Professional Journalists. Kernan teaches journalism at Mills College and the UC Berkeley Graduate School of Journalism and has taught at Santa Rosa Junior College, Youth Radio and San Francisco State University's Lifelong Learning Institute. She lives in Oakland with her husband, Mike, daughter, Julia, and retired greyhound Benjamin Franklin.