Underwriting for Bay Area Small Businesses | KALW

Underwriting for Bay Area Small Businesses

Oct 11, 2020

KALW is pleased to support our local small businesses in the San Francisco Bay Area by offering underwriting at an affordable rate. We know many are hard hit by the pandemic and we would like to offer rates for underwriting within your budget. KALW is a National Public Radio (NPR) affiliate and ​features the most acclaimed programming from NPR, the BBC and the CBC, alongside locally-produced arts and culture programming with deep Bay Area roots. ​Our terrestrial radio station has the potential to reach 4.4 million listeners in the Bay Area’s nine counties. Our website, KALW.org​ averages 200K page views each month and 75,000 visitors.

KALW has built tremendous trust with its listener base of community-oriented, conscientious consumers. Through underwriting, KALW announcers carry your message directly to our listeners, providing an easy and effective way to build brand recognition and affinity for your products or services.

KALW also offers underwriting of our podcasts, which are found on NPR One, Stitcher, iTunes, and through smart speakers. We also have limited promotional space in our monthly newsletter.

Our regular rates for underwriting start at $250 per announcement or $300 per announcement during peak hours (drive time). We realize your budget may be small and would like to work with our local businesses to plan a campaign to help get through this difficult time. 

KALW adheres to all FCC rules and regulations and reserves the right to refuse underwriting that does not align with our mission and values, and/or if the message is deemed not of interest to our listening audience. Refer to our Underwriting Guidelines and Best Practices, which spell out the rules put in place by the Federal Communications Commission (FCC). 

To begin the underwriting process, please fill out and submit the form below.