Subramaniam (Subbu) Vincent

SUBRAMANIAM (SUBBU) VINCENT is the Director of Journalism and Media Ethics at Santa Clara University’s Markkula Center for Applied Ethics. He focuses on applying sourcing intelligence and ethics to the news ecosystem as a whole, from the supply side (journalism and media content) to AI-driven distribution and discovery. He is currently leading the first-ever industry benchmark on scoring LLMs for information source detection and quality measurement in digital environments. He convened the News Distribution Ethics Roundtable, bringing together product, policy, and Trust & Safety leaders to address distribution fairness, producing transparency recommendations and use cases.

He has advised CNTI’s global public survey on news and AI, served on the Partnership on AI's steering committee for AI and Local News, and trained a range of professionals from community news publishers to Open Source Intelligence (OSINT) analysts on media ethics. He mentors undergraduate and graduate students from humanities, social sciences and engineering.

Subbu is a John S Knight Journalism Fellow from Stanford University. He also received the Distinguished Service to Journalism award from the Society of Professional Journalists, Northern California. He forged his strengths in three different career stages: valley technology, civic media entrepreneurship, and now applied ethics in academia. He has graduate and undergraduate degrees in computer and electronics engineering.