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Economy, Business, Labor

America: Land of Marketing...and How to Land a Job in Marketing


It seems that an ever larger percentage of job openings is for a marketer.

Everything from peas to non-profits to people need to be branded and then marketed every which way from face-to-face to Facebook.

Hype over substance, sizzle over steak.

I guess that's why I've been averse to doing a show on marketing careers. But alas, with all those marketing jobs out there, I feel it will serve my listeners to succumb.

So, on Work with Marty Nemko on June 17 at 11 am, my guest will be San Francisco State Marketing Lecturer, and a guy who spends more time in the real world of marketing than in the ivory tower, Neil Cohen. We'll talk about careers in marketing.

At around 11:30, I'll invite you to call in for a Three-Minute Workover, in which I attempt to cure whatever career ill ails you.

Work with Marty Nemko is heard every Sunday from 11 am to noon on 91.7 FM, KALW, San Francisco.