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Smart Franchising

Might you like to be self-employed but are scared to start a business from scratch? A franchise can be tempting. Alas, too often, franchises fail.

Conversely, if you run a successful business, it can be tempting to franchise it. Perhaps you see images of money rolling in while others are running clones of your business.  Alas, there are governmental, legal, and other roadblocks galore.

Whether a prospective franchisee or franchisor, someone who's already in that game, or simply are curious about that sometimes dubious-feeling world of Subway sandwiches, Merry Maids housekeepers, and Meineke Mufflers, you might want to tune in to  Work with Marty Nemko on Sunday, April 29, 2012.

My guest will be Rick Bisio, who was franchising director at the parent company of Seattle's Best Coffee, Cinnabon, Popeye's Chicken & Biscuits, and is the author of the Amazon top-rated book, The Educated Franchisee.  He'll show us how to maximize the chances of being a successful (and ethical) franchisee and franchisor.

Marty will also do three-minute WorkOvers on callers.

Work with Marty Nemko is heard every Sunday from 11 am to noon on KALW, 91.7 FM.

Marty Nemko was called "job coach extraordinaire" by U.S. News and "The Bay Area's best career coach" by the San Francisco Bay Guardian. He has written 20 essays in TIME's Ideas section, and 1240 for PsychologyToday.com. Previously, his career column appeared for six years in the San Francisco Chronicle and then wrote The Big Idea continuing series on WashingtonPost.com and the Working it Out column on TheAtlantic.com. In his 30th year as a career and education advisor, Marty Nemko has served 5,400 clients and enjoys a 96% client-satisfaction rate. He is a part-time instructor of medical students at the UCSF School of Medicine.