For the last ten years, the supermarket chain Trader Joe's has been selling its Charles Shaw Wines – better known as Two-Buck Chuck – for two bucks. It's been a great success.
In fact, a recent editions of Trader Joe's “Fearless Flyer” newspaper says: “We do think we know why these wines have struck a chord – they've proven that wine doesn't need to be expensive to be good, drinkable wine. These are not expensive, they are good, and they're very drinkable.”
This week, Rose talked with the Nation’s John Nichols about his latest book, Uprising: How Wisconsin Renewed the Politics of Protest, from Madison to Wall Street. Plus, a discussion about the parliamentary elections in Greece with Globe and Mail’s Eric Reguly, who joined us from Rome.
John Nichols, Washington correspondent for The Nation
Eric Reguly, Globe and Mail’s European business correspondent and he is based in Rome
On July 15 at 11 am my guest was Rick Newman, author of Rebounders: How winners pivot from setbacks to success. We had a realistic, not pop-psych discussion of how regular people (not just those who got on Oprah) can rebound from failures.
At 11;40, I invited listeners to call in for a Three-Minute Workover, in which I try to help them take at least a baby step forward in solving their work/career problem.
Work with Marty Nemko is heard every Sunday from 11 am to noon on KALW 9`.7FM, a National Public Radio affiliate in San Francisco.