It seems that an ever larger percentage of job openings is for a marketer.
Everything from peas to non-profits to people need to be branded and then marketed every which way from face-to-face to Facebook.
Hype over substance, sizzle over steak.
I guess that's why I've been averse to doing a show on marketing careers. But alas, with all those marketing jobs out there, I feel it will serve my listeners to succumb.