Using technology for doing good

The Silicon Valley company Benetech’s motto is “Technology serving humanity.” It’s a different type of tech venture. It measures its success not in dollars, but by service to society and the environment. The man who founded Benetech is Jim Fruchterman, a former rocket scientist turned pioneer in this field called “social technology.” He was named a Macarthur Fellow, a “genius,” for his work. Fruchterman came by spoke with KALW’s Hana Baba about why he chose social good over monetary profit.