The science behind the corporate takeover of our minds | KALW

The science behind the corporate takeover of our minds

May 8, 2018

  

On this edition of Your Call, Dr. Robert Lustig discusses his new book, The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains.

 

 

 

Over the past 50 years, Americans have become more and more sick, unhappy, and broken. Dr. Lustig argues that corporations are maximizing profits by exploiting our brain physiology and chemistry to conflate pleasure with happiness. This is turning us into an unhappy, unhealthy, and addicted consumer nation. How can we reclaim our health?

Guest:

Robert Lustig, pediatric endocrinologist and professor emeritus at UCSF researching childhood obesity and diabetes, and author of The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains

Web Resources:

Healthline: Why Pursuing Happiness Is Making Us Miserable

The Guardian: Sugar is the ‘alcohol of the child’, yet we let it dominate the breakfast table

Financial Times: How to take on ‘Big Sugar’ and win