Facebook filed to go public this week, and many analysts expect that it will be valued between $75 billion and $100 billion on the day of its initial public offering. That would make Facebook more valuable than GM, Ford and even Goldman Sachs.

What's most remarkable is that the company has barely 3,000 employees, and many of them are about to become very, very rich.

On today’s Your Call, it’s our Friday media roundtable. This week, we’ll have a conversation with Rolling Stone writer Michael Hastings. In his new book, "The Operator: The Wild and Terrifying Inside Story of America’s War in Afghanistan," he writes about the military’s top decision makers, their mistrust of President Obama, and the close relationship between the military and journalists. The Pentagon has 27,000 people working on public relations. Who's going beyond the spin? It’s Your Call, with Rose Aguilar and you.

Guests:

Former Massachusetts Gov. Mitt Romney's decisive win over former House Speaker Newt Gingrich in Florida returned him to the front-runner's spot in the Republican presidential race. Romney emerged from that battle with his strengths, but also his weaknesses, on full display.

Sometimes hard-fought nominating contests produce a more formidable general-election candidate. That's what happened to Barack Obama in 2008. But Dan Schnur, a former Republican strategist, thinks it's too soon to tell if this Republican primary battle will have the same effect.

On Feb. 5, fashion designer Jason Wu is launching a limited-edition line for Target. Wu became famous for designing Michelle Obama's inaugural gown. He's the latest high-end designer to partner with a mainstream retailer and offer his chic couture at cheap prices for the masses.

On a bitterly cold morning in Washington, D.C., last November, hundreds of fashionistas flooded the street in front of the low-priced fashion chain H&M. Italian luxury label Versace was launching a collection there, and customers were waiting for the doors to open.

Many addicts inherit a brain that has trouble just saying no to drugs.

A study in Science finds that cocaine addicts have abnormalities in areas of the brain involved in self-control. And these abnormalities appear to predate any drug abuse.

The study, done by a team at the University of Cambridge in the U.K., looked at 50 pairs of siblings. One member of each pair was a cocaine addict. The other had no history of drug abuse.

Laughter Against the Machine: Comedy with a purpose;  How will redevelopment cuts affect Oakland?;  Imprisoned for Life: The case for rehabilitation; and San Francisco's Foolproof Four.

Listen anytime this week via KALW's Local Music Player.  Host Chloe Veltman is joined by Chloe and Rachel Tietjen of the T Sisters, an Oakland-based singing group, for a talk about how voices can create lush harmonic vistas.

David Axelrod, President Obama's political strategist, has what appears to be — from outside the president's re-election campaign, at least — a problem.

Back in early 2009, when the Obama presidency was still brand new, the president gave that NBC News interview in which he talked about his administration being a "one-term proposition" if the economy didn't snap back in time for his re-election.

Maybe you support the Occupy movement, or maybe you don't. Or maybe you take this point of view:

NATO GREEN: I want to be for the 99%, but I don't know if you realize this, that's a lot of people, including a lot of assholes. And most of us given the opportunity would be able to say, would want to be able to say, "I'm for the 99%, asterisk, except some people." And then we'd have our own lists! 

Yesterday, the lights went out for redevelopment agencies all over the state.